Category Archives: Branding from brief to finished solution download

Branding from brief to finished solution download

We know how hard it is to find templates, examples, and guides all at one single resource. Now all in one place. This Toolkit was brought to you by Casual — a tool-making project management simple. Website Development Brief Template. Mobile Application Brief Template. Design Brief Template. Creative Brief Template. Download all templates as Word documents.

Nike Creative Project Brief Sample. If yes, take a look at Casual, the project management tool that helps you plan your projects as awesome visual maps. Find out more! A Project Brief is that essential document, which defines the primary client's requirements for the project. Typically, any project starts with this document. An executor sends the brief to the customer, who should concretize the project.

Branding from brief to finished solution download

Based on the data provided, you initiate the project realization run-up or further discussion on the details. Each type of project — design, web development, mobile app development, PR, etc.

Yet, the general brief structure stays the same in most cases. When outlining briefs, the amount of required data can vary significantly as well. Below is the list of the most common questions you are likely to find in any brief:. You can find more essential information about briefs in the video guides below and in the Additional Materials. Great guide for creating design briefs. More about creating website development briefs.

Learn to craft mobile app briefs. A handy post about creative briefs. You may also check out other toolkits crafted by Casual: Project charterProject proposal and Project coordinator.Numerous and frequently-updated resource results are available from this WorldCat. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours.

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Free Work Breakdown Structure Templates

Would you also like to submit a review for this item? You already recently rated this item. Your rating has been recorded. Write a review Rate this item: 1 2 3 4 5.In part one we talked about writing a design brief, no matter the service. There are lots of different branding projects out there. And a solid branding brief underpins them all.

If you recall us saying last time, a design brief is a vital communication tool between yourself, and in this case, your chosen branding agency. Obtaining branding services can be quite easy if you know where to look. The idea behind a written branding brief, is to bring as much clarity around your business, strategy, and values as possible.

You want to approach writing a branding brief, as if you were trying to explain your business to an alien. If you struggle with writing a full brief, just try to get as many things out of your head as possible. Ideas and thoughts are no use up there. Essentially, a branding brief is a way of communicating with a brand agency, about your design needs and requirements. But, the majority of the input should could from you. Even if you have some loose ideas around your brief, a good branding agency will help you tighten it up and get your project on track.

Your agency should be engaged enough to be dissecting your brief and asking you thoughtful questions. Good branding work comes from good partnerships. And learning to trust your agency have your best interests at heart, will deliver better long term results. So, now you know when you should write it, and who should write it, what exactly should you include in your branding brief?

Perhaps your business has moved in a new direction, and you need to change your brand identity to reflect that. From there, you can start getting clear on your branding goals. The market place we operate in, is crowded. Therefore, differentiation matters. Our space is saturated with boring brands, we want to make a difference with the way we look. The goal here is quite complex. Having your goals outlined like this, keeps everyone clear on the project, and gives you and your agency something to measure against.

It ensures everyone knows what their responsibilities are, and will help to create the branding project plan. One of the most important things to include when you write your branding brief, is a section about your target audience. Sure, that might help at times, but design is a problem solving tool. You have no recognition in the market.How your company looks to the outside world sets the tone for all of your interactions — with customers, partners, media and other key stakeholders.

You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape. Partnering with an experienced graphic design team ensures that your organizational image achieves maximum positive impact on your target audiences. Our expertise spans more than just in creating compelling designs; we also specialize in end-to-end project management to ensure that the designs we create achieve your desired outcomes.

We work with you to evolve your ideas from concept to finished project. We believe that good quality design requires more than just creativity. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.

When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision — from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in oun our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design.

As part of this process, we will deliver at least three creative concepts for your evaluation. After you select your preferred creative direction, we begin design execution. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards and ours are achieved, we prepare your design pieces for final production.

We collaborate closely with any third-party vendors such as printers to make sure that the finished product meets your expectations. After the design is complete, we follow up with you to assess the outcome of the project.

We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools — such as customer surveys — to collect insight from your target audiences.

We have discerned the following key facts about this design project:. PandaTip: Clarify what the client hopes to achieve and outline their objectives. Include demographic details — age, industry sector, etc. Any successful design project requires careful management and adherence to strict due dates by our team and yours to achieve agreed-upon milestones.

We will formalize a schedule after completion of Phase I: Research, as outlined in the section above, to include the following key milestones:. Extensive alterations, such as a change in marketing objectives or project goals, shall be considered new work and will require that this agreement be amended with a change order to reflect the revised scope of work. As a result, the client is fully responsible for any errors in spelling, typography, illustrative layout, photography or other errors discovered after printing or reproduction or for any work performed by third-parties selected by the CLIENT.A work breakdown structure is especially useful for bigger projects that involve many elements.

To save you time and facilitate the process of creating a work breakdown structure, you can use a pre-built WBS template. With the preformatted structure of a template, you can streamline the decomposition process and ensure that all necessary details are included.

Download the following Microsoft Excel and Word templates to get started. A work breakdown structure separates data, services, a product, or all three, depending on the type and scope of a project.

A WBS can be oriented around deliverables or around project phases and milestones for a process-centered approach. The process of subdividing a project into smaller components is called decomposition, and it can be completed by an entire project team as a group effort to ensure a comprehensive WBS.

Branding from brief to finished solution download

Doing so will give all team members a broad understanding of the project, thus improving communication, efficiency, and accountability. Once the deliverables or milestones have been identified, the team can list the sequence of activities needed to complete each deliverable, thus decomposing the project into workable steps.

The hierarchy of steps breaks the project into levels: The lowest level is the work package, which includes the activity or tasks required to produce a deliverable or complete a milestone.

The pre-formatted structure of a template can help streamline the decomposition process and ensure that all necessary details are included. Based on this rule, if a work package takes more than 80 hours, it needs to be decomposed further. A work breakdown structure can be formatted in various ways, including as an outline basically, a numbered lista hierarchical table, or a tree diagram.

Regardless of format, a WBS will typically include outline numbering to represent the sequential order of each level and activity. To complement the WBS, a related dictionary may be created to provide detailed information about each element of the project, including definitions of each work package, effort level and duration of tasks, resources, and more.

A WBS dictionary is generally presented in a table or spreadsheet format and serves as a detailed reference and planning tool. Pairing a work breakdown structure with a Gantt chart provides information on tasks and subtasks along with a visual view of project management.

This is sort of like combining a WBS outline, dictionary, and project schedule in a single template. You can organize tasks using WBS outline numbering, include whatever details are pertinent to your project - such as duration, completion status, deadlines, and assigned owners - and use the Gantt chart to visually track progress and outcomes.

Excel Smartsheet. This work breakdown structure diagram template is arranged in boxes and rows for an easy-to-read layout. Levels are clearly separated, and tasks are organized hierarchically. The graphic layout allows you to get a project overview at a glance, while the structure provides clarity on the breakdown of tasks.

The advantage of this diagram view is that you can see the overall scope of work without getting lost in details.

Graphic Design Proposal and Agreement Template

Combine this with a WBS dictionary for a mix of visual structure and detailed project information. A detailed WBS dictionary can help a project manager create an effective project schedule. This dictionary template includes WBS numbering, task names and descriptions, the level of effort for each task, scheduling dates, and more. You can add, remove, or edit columns and rows on this spreadsheet template to create a comprehensive WBS dictionary for your project. This work breakdown structure template provides a simple tree structure in a Word document.

The center box at the top of the tree will hold your project name, and the tiers below the box will break deliverables down into distinct work packages. While this is a diagram view rather than an outline, you can choose to include WBS numbering in each box to further delineate elements and project levels. This template can also be useful for matching your WBS dictionary to the diagram.

Excel Word. This work breakdown structure template provides both outline and tree structure views in a spreadsheet format.

A Sudoku With Only 4 Given Digits?!

You can add as many levels as needed to cover the breakdown of your project. The outline view offers simplicity and quick organization, while the diagram view provides a visual representation of how each project level relates to the next.

You can easily add more sheets to this WBS Excel template to include more project planning or data. For a slightly different layout from the tree template offered above, this WBS diagram clearly separates all of the levels and labels them. This provides both vertical and horizontal organization of the hierarchical tree structure. As with the other diagram templates offered here, the visual nature of this work breakdown structure in Word makes it easy to read and understand the relationships between the different levels, tasks, and objectives.Unilever is committed to making sustainable living commonplace and our logo is a visual expression of that commitment.

Each icon has a rich meaning at its core, and represents some aspect of our effort to make sustainable living commonplace.

Branding from brief to finished solution download

Our identity expresses Unilever's core values, with each icon representing an aspect of the business. Our logo was designed to include 25 icons, each of which represents something important to Unilever. From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning. Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world.

Recognising employees and entrepreneurs Take action — help change the world. Who we are Our logo Our logo Share. Previous icon. The icons that come together to shape the Unilever logo each signify something about our business. Find out what they mean.

Ice cream A treat, pleasure and enjoyment pleasure, enjoy, refreshment, dessert, fun. Hand A symbol of sensitivity, care and need. Hair A symbol of beauty, looking good and feeling confident. Lips A symbol of communication, openness and transparency. Swirl Represents our passion for great flavours and taste. Clothes A symbol of fresh laundry, looking good and feeling confident. Bee Represents the community spirit of our people and our commitment to find innovative ways of working to reduce our environmental footprint.

Particles A reference to science and our ongoing commitment to find new innovative ways to improve the lives of our consumers. Packaging Symbolises our dedication to the consumer experience and our commitment to finding new and innovative packaging that is better for the consumer and the planet. Transformation A symbol of positive change or transformation. Our commitment to find new sustainable ways of doing business.

Waves A symbol of cleanliness, freshness and vigour. Palm tree A nurtured resource, symbolising our respect for the natural world tree, forests, growth, environment. Heart A symbol of love, care and health. It represents our commitment to helping people take small everyday actions to improve their health and wellbeing. Virtuous cycle A continuous, virtuous circle that represents our work to reduce the waste associated with the disposal of our products.

Sun An infinite source of light and renewable energy. It represents our work to find innovative ways to reduce the greenhouse gas impact of our products across the lifecycle. Dove A symbol of freedom, empowerment and self-esteem. Plant A symbol of the natural world we inhabit.

Branding from brief to finished solution download

It represents our commitment to reducing environmental impact across our value chain — from how we source raw materials, to our manufacturing operations, to the way consumers cook, clean and wash with our products.

Chilli pepper One of the many fresh ingredients in our products. It represents our commitment to sourcing the agricultural raw materials for our products sustainably.But before we start work on any brand identity project, we need to establish a clear design brief with the client.

This guide will help you prepare the ideal brief for your own brand design project. Download our free brand identity design brief template. You can use it as a tool to clarify the direction of your project and how its success will be measured. Most importantly of all, a design brief makes sure all parties involved fully understand the objectives, target audience and expected results of the project, right from the start. Creating a brief for a website project?

Read our post How to create a website design brief and download our template. Design briefs can take many forms.

9+ Marketing Brief Examples – PDF

Give us a brief explanation of what your business does. Try to be specific. Can you frame what you do using this statement? Where are you based? Where are your customers based? What are the mid- and long-term goals for the business, and how will you achieve them? For example:. The name of the competitor company and their website address would be useful. For instance:. ABC Consultants Website: www.

Invest quite a lot in their brand and marketing, but we think we offer a better service than they do, and we have more knowledge and experience in X. In this part of the brief, we want to establish the objectives of the project itself - what specifically are we trying to achieve? How does this project help that happen?

Where do you want to be at the end of the project to set you up to achieve those big goals? There may be a few types, but the more specific we can be, the better, so try and be as detailed as possible. Your description could include typical age, sex, background etc. For more ideas, read our post on how to create Personas. Tell us what you need the brand to be used on, so we can keep this in mind during the creative process.


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